Dynamics 365 Customer Service

Give Every Service Request an Owner and a Route to Resolution⁠.

Connect cases, customer history and knowledge in a shared service process. We configure Dynamics 365 Customer Service so your team can manage requests, coordinate follow-up and understand what is still unresolved.

Organise Service Work Around the Customer Request.

Give representatives a shared record of the issue, the commitment and the work required to resolve it.

Case Lifecycle

Create, classify, assign and resolve cases with the fields and statuses your service team needs.

Queues and Routing

Direct work to the appropriate team through configured queues, routing rules and assignment.

Knowledge Management

Create and maintain knowledge articles that help representatives give consistent, reviewed answers.

SLAs and Entitlements

Configure service targets and support entitlements, including the agreed calendars and escalation rules.

Customer Context

Connect contacts, accounts, activities and previous cases so the team can understand the relationship.

Service Reporting

Review case volumes, handling activity and service performance through the available analytics and configured reports.

One Service Team. Every Customer Channel.

Customers write wherever suits them. Your agents answer every conversation in one workspace, with the case history beside it.

Website Chat

Live chat on your site, with AI answers and handover to an agent.

WhatsApp

Two-way conversations that open and update cases.

Email

Incoming emails become cases in the right queue.

Instagram

Direct messages answered by the same service team.

Messenger

Facebook conversations handled next to every other channel.

Viber

Reach Viber users through a custom messaging channel.

Put AI to Work in Clearly Defined Tasks.

Choose a useful role for AI, then define the information, access and review needed for that role.

Summaries and Response Drafts

Help representatives understand case context, find knowledge and draft responses. The representative checks accuracy and suitability before sending.

Case Management Agent

Evaluate configured case creation, updating or resolution scenarios. The documented resolution capability is a preview and needs grounded knowledge, access boundaries and escalation rules.

Customer-Facing Service Agents

Use Copilot Studio with Contact Center when customers need conversational digital or voice service and a contextual handover to a person.

Connect the Product to Modern Business Experiences.

Combine the agreed product configuration with the systems and development that make the complete experience work.

Service Recovery

Approved Refunds & Payment Follow-Up

Connect a resolved billing issue to a reviewed refund or payment request, with the financial result recorded against the case.

Discuss Approved Refunds & Payment Follow-Up

See How the Process Connects.

Choose an example to see the work, decision, handover and completion point.

From a Customer Request to Visible Resolution

Follow the work through the decision, handover and confirmed result.

Illustrative Solution
  1. 01

    Submit the Request

    The signed-in customer supplies the issue and supporting evidence.

  2. 02

    Assign the Case

    Classify the request and route it to the team with the relevant service target.

  3. 03

    Work the Issue

    Record investigation, customer updates and any internal tasks.

  4. 04

    Confirm Resolution

    Publish the agreed resolution and retain the service history.

Product or Platform FoundationCases, queues, knowledge, SLAs and activity records.
Connected or Configured Alongside ItCustomer portal, identity provider, attachment storage and notifications.

Measures to Agree

Submission Completion

Requests submitted with the required information.

First Response

Time from received request to the agreed first response.

Resolution Time

Time to the confirmed case resolution.

Repeat Contact

Customers contacting again about the same issue.

Connect the Experience to the Systems Behind It.

Use the application that owns each record and make the handover between systems explicit.

Dynamics 365 Customer Service
Contact CenterAdd voice, chat and messaging channels. Route each conversation to the right agent with the case context.
Copilot StudioAnswer routine questions with an agent. Hand over to a person with the full conversation.
Power PagesGive customers a secure self-service portal. Log cases, follow their status and find answers.
ERP & Payment ProvidersCheck orders and invoices from the case. Send refunds and credits to finance for approval.
SharePointKeep photos, contracts and service evidence. Store each document with its case.
Power BITrack case volumes, resolution times and satisfaction. Share agreed service measures with managers.

Start with One Useful Process. Build from an Agreed Foundation.

Agree the business outcome, prepare the foundation and validate the complete experience before expanding it.

Agree the Outcome

Choose the first process, its owner, completion criteria and baseline measures.

Prepare the Foundation

Case ownership, knowledge quality, service calendars, customer access and finance approval boundaries need explicit configuration.

Build and Connect

Configure or develop the agreed experience, permissions and system handovers.

Test and Launch

Check realistic data, permissions, exceptions and confirmed outcomes. Prepare the team for a controlled launch.

Measure and Improve

Review source-confirmed results, operational issues and adoption before extending the next use case.

Understand the Offering. Plan the Right Scope.

The starting point depends on the process and the systems you already use.

Is Customer Service the same as Contact Center?

Customer Service centres on cases, knowledge and service commitments. Contact Center manages voice and digital conversations and routing. A service operation can use both, with the appropriate licensing and channel setup.

Which AI capabilities should be included first?

Start with a specific task and the evidence needed to evaluate it. We check current feature status, environment prerequisites, data quality, permissions and cost. Preview capabilities are assessed separately from the agreed production scope.

Are these use cases included as standard?

The examples describe configured or custom solutions. The feature cards explain the product or delivery foundation; each use case and process identifies the connections, development and related services it needs.

What do we need to define before starting?

Case ownership, knowledge quality, service calendars, customer access and finance approval boundaries need explicit configuration. We also agree ownership, acceptance criteria, operating responsibility and the first measurable outcome.

Looking for the Right Platform?

Explore the applications, data platforms, and development capabilities that can support your requirements.

Start with a Business Task.

Browse practical use cases for payments, subscriptions, portals, approvals, customer communications, and connected operations.

Which Process Should Work Better?

Tell us where customers or teams lose time, context or a clear next action. We’ll help identify a practical starting point for Dynamics 365 Customer Service.

  • The task or problem you want to address
  • The systems and information involved
  • The outcome you want to measure