Dynamics 365 Commerce

Connect the Shopping Experience Across Digital and Physical Channels⁠.

Bring products, customer activity and orders into a connected retail operation. We implement Dynamics 365 Commerce around how customers browse, buy, collect and return, with the channel and payment configuration your business needs.

Bring Retail Operations into the Customer Experience.

Connect back-office retail processes, store activity and e-commerce with clearly owned product, stock and order data.

Products and Merchandising

Manage product information, assortments and channel presentation through the Commerce setup.

E-Commerce Channels

Build digital storefront experiences around the configured catalogues, customers and order rules.

Store Commerce

Support store transactions and associate workflows with the configured Store Commerce application.

Cross-Channel Fulfilment

Configure supported pickup, delivery and return processes around channel and inventory availability.

Loyalty Programmes

Define loyalty programmes, earning and redemption rules across the supported channels.

Omnichannel Payments

Connect the supported payment provider and configure authorisation, capture and refund behaviour for the retail process.

Put AI to Work in Clearly Defined Tasks.

Choose a useful role for AI, then define the information, access and review needed for that role.

Product Insights for Associates

Use generated product summaries in Store Commerce to help associates understand product information and support a customer conversation.

Customer Insights for Associates

Summarise supported customer context in Store Commerce. Associates verify the information and use it within the customer’s permissions.

Product Enrichment in Site Builder

Draft product marketing content in Commerce site builder and review it for factual accuracy, brand tone and required product information.

Connect the Product to Modern Business Experiences.

Combine the agreed product configuration with the systems and development that make the complete experience work.

Guided Shopping

An AI Product & Order Assistant

Help shoppers find supported product information and retrieve their authorised order status, with escalation for uncertain answers.

Discuss an AI Product & Order Assistant

See How the Process Connects.

Choose an example to see the work, decision, handover and completion point.

From Membership Enrolment to Recognised Purchase

Follow the work through the decision, handover and confirmed result.

Illustrative Solution
  1. 01

    Enrol the Customer

    Create or verify the loyalty account and the required preferences.

  2. 02

    Offer the Pass

    Generate the pass and let the customer choose to add it to their wallet.

  3. 03

    Recognise the Member

    Use the permitted identifier during checkout or redemption.

  4. 04

    Update the Context

    Apply confirmed loyalty activity and update supported pass information.

Product or Platform FoundationConfigured customer and loyalty programmes with earning and redemption rules.
Connected or Configured Alongside ItApple and Google Wallet pass backend and channel lookup integration.

Measures to Agree

Pass Issuance

Eligible passes successfully generated.

Identified Purchases

Purchases linked to the intended loyalty account.

Redemption

Confirmed use of supported loyalty benefits.

Pass Update Success

Supported updates accepted by the pass backend.

Connect the Experience to the Systems Behind It.

Use the application that owns each record and make the handover between systems explicit.

Dynamics 365 Commerce
Dynamics 365 FinanceRun retail headquarters, products and financials in one back office. Post every store and online sale to finance.
Customer InsightsUse purchase and loyalty data to personalise offers. Send lifecycle messages after each order.
Customer ServiceAnswer order and return questions with the full purchase history. Hand product questions to the right team.
Adyen PaymentsAccept card and digital payments online and in store. Use the Dynamics 365 Payment Connector for Adyen.
Apple & Google WalletIssue loyalty cards and vouchers as wallet passes. Keep points and offers up to date on the customer's phone.
Copilot StudioHelp shoppers find products and check orders with an agent. Hand over to a person with the conversation.

Start with One Useful Process. Build from an Agreed Foundation.

Agree the business outcome, prepare the foundation and validate the complete experience before expanding it.

Agree the Outcome

Choose the first process, its owner, completion criteria and baseline measures.

Prepare the Foundation

Channel scope, product data, inventory ownership, payment lifecycle, loyalty rules and fulfilment exceptions need to be agreed.

Build and Connect

Configure or develop the agreed experience, permissions and system handovers.

Test and Launch

Check realistic data, permissions, exceptions and confirmed outcomes. Prepare the team for a controlled launch.

Measure and Improve

Review source-confirmed results, operational issues and adoption before extending the next use case.

Understand the Offering. Plan the Right Scope.

The starting point depends on the process and the systems you already use.

Are digital wallet passes the same as accepting Apple Pay or Google Pay?

No. A loyalty or membership pass is a customer credential in the wallet. Apple Pay and Google Pay are payment methods. Each has its own provider, channel and integration requirements.

Which AI capabilities should be included first?

Start with a specific task and the evidence needed to evaluate it. We check current feature status, environment prerequisites, data quality, permissions and cost. Preview capabilities are assessed separately from the agreed production scope.

Are these use cases included as standard?

The examples describe configured or custom solutions. The feature cards explain the product or delivery foundation; each use case and process identifies the connections, development and related services it needs.

What do we need to define before starting?

Channel scope, product data, inventory ownership, payment lifecycle, loyalty rules and fulfilment exceptions need to be agreed. We also agree ownership, acceptance criteria, operating responsibility and the first measurable outcome.

Looking for the Right Platform?

Explore the applications, data platforms, and development capabilities that can support your requirements.

Start with a Business Task.

Browse practical use cases for payments, subscriptions, portals, approvals, customer communications, and connected operations.

Which Process Should Work Better?

Tell us where customers or teams lose time, context or a clear next action. We’ll help identify a practical starting point for Dynamics 365 Commerce.

  • The task or problem you want to address
  • The systems and information involved
  • The outcome you want to measure